By Turner Novak
Published on 21st May 2020 on turner.substack.com
In November of 2017, Bytedance acquired Musical.ly for $1 billion. In August of 2018, Bytedance officially rebranded Musical.ly and TikTok into one app.
Shortly after, ByteDance raised $3 billion and was valued at ~$75 billion. Analysts estimate its 2019 revenue was anywhere from $16–20 billion, up 100% from 2018. Its market share of the Chinese digital ad market has grown from zero to 22%, up from only 5% in 2017.
TikTok has become the best way to create and consume short videos on mobile. It rode the wave of AirPods and audio memes to over 1 billion DAU’s (Daily Active Users), and is likely worth ~$200 billion. This would make it not only the world’s most valuable “startup” but one of the world’s most valuable companies, period.
Read on…
https://turner.substack.com/p/the-rise-of-tiktok-and-understanding
Image: chinainternetwatch.com